Easy reading is damn hard writing

– Nathaniel Hawthorne

My name is Sofi Tagesson – content designer and UX writer. I help product teams say the right thing, in the right place, in words people actually understand.

01  /  About

Words that earn their place on the screen

Sofi – copywriter, on Brighton beach

I found UX writing in 2020 and haven't looked back. Since then I've worked on digital products across the travel industry, banking, payments, pension insurance and i-gaming.

My job is to turn business goals and user needs into clear, accessible words – from the smallest button label to designing and guiding the users through an entire flow. The best copy is the one you hardly notice. I work closely with designers, researchers and engineers.

02  /  Selected work

A few projects I've helped shape

    03  /  Hire me

    Need a UX writer or content designer on your team?

    Whether it's a single tricky flow, a long-term partnership,or a permanent position, I'd love to hear from you.